Fitness mirrors

In the exercise category, the search frequency of “Mirror Workout” increased the most in 2019, which refers to a home fitness device equipped with a fitness screen equipped with cameras and sensors that can play various fitness classes while correcting the user’s fitness movements.

What are fitness mirrors? It looks like a full-length mirror until you turn it on, and it broadcasts fitness classes in various categories. It is an “interactive home gym” . Its goal is to bring the gym (and fitness classes) to your living room (or wherever you put your products).

It has the following advantages

1. Home gym

Home fitness smart fitness mirror can allow users to do fitness training anytime, anywhere at home, without going to the gym, without queuing for equipment or other equipment, and its home fitness characteristics are very suitable for the needs of many people in current life.

2. Diverse course options

Numerous exercise classes are available on the smart fitness mirror, which cover a wide range of exercise forms from yoga, dance, abs rippers to weight training. Users can pick and choose the classes they are interested in according to their fitness goals and preferences.

3. Record motion data

The smart fitness mirror has an excellent data recording function, which can record the user’s exercise time, calories burned, heart rate and other data, effectively helping users grasp their exercise status and progress.

These advantages make it very popular during the lockdown of Covid-19. People can not go to gym for exercise. Instead , they have a lot of time staying at home. Home gym became a new exercise trend.

But as the impact of the epidemic is fading, and people’s lives have begun to slowly return to normal, but the retreat of the epidemic has indeed had a huge impact on the epidemic-spawned industry, such as the popular smart fitness mirror. What’s more, the future of smart fitness mirrors is not optimistic, and this industry is already sunset in the market. As the pandemic subsided, people went outside. Coupled with the lack of interactivity, inaccurate motion capture, low cost performance, single scene, and difficulty in supervising the anti-human behavior of fitness in the smart fitness mirror itself, a large number of fitness mirrors flow into the second-hand market after the user trial, while users choose to return to the gym for one-on-one personal training.

But in fact, the strengthening of national fitness awareness can be clearly felt during the epidemic, and more and more people have joined the ranks of fitness. For example, Taiwanese artist Liu Genghong, online live broadcast to teach fitness, fans exceeded 10 million in a week, the number of fitness in the live broadcast room broke records, the national fitness tide even topped the hot search list of topics many times, during this period the fitness market was continuously driven by growth. At present, after the haze of the epidemic gradually dissipated, although the fitness mirror market has declined, the fitness industry has not sunk because of this, and the smart fitness hardware represented by fitness mirrors still has room for development.

Nowadays, the fitness market has entered a new stage, and the needs of users will also change. How to break the sluggish smart fitness mirror market situation is a problem worthy of deep consideration by major manufacturers. As an expert in intelligent display solutions, Ledersun Technology also has its own in-depth thinking, only by keeping up with the trend, taking user needs as the starting point, and constantly promoting the update and iteration of products can we ensure our competitiveness.

In the face of fierce competition in this market, as a smart fitness mirror manufacturer, it is necessary to improve the low cost performance of fitness mirrors, single use scenarios, and homogeneous content. Appropriately adjust market prices, enrich relevant fitness resources, reach creative cooperation with multiple brands, and create peripheral products; Integrate fitness functions into more large-screen devices to enhance product interaction, such as creating a fitness dating circle; Enrich product use scenarios, such as matching bracelets to test fitness heart rate, becoming an important supplement to the gym; Add product entertainment attributes, such as multimedia playback. In this way, we can continue to attract sports enthusiasts in offline gyms to return to home fitness.